ENGAGE · PILLAR ONE

Behaviour is the first machine.

Clean streams begin with easy choices. Every mechanism on this page works inside DXB's tempo — nothing asks a passenger, a crew or a tenant for more than seconds.

Audience leverage

Where behaviour moves tonnes

Passengers & terminals54.4% · 23,793 t

Airlines & GHA35.6% · 15,557 t

Workshops6.5% · 2,844 t

Cargo & BOH4.2% · 1,838 t

F&B0.7% · 306 t

43,750 tonnes in 2025. Nine in every ten kilograms sit with just two communities.

The single biggest behavioural unlock

~13,000 t/yr

~13,000 tonnes a year of organics sit inside General waste. Capturing them at source is worth more than every other nudge combined.

The screen network

The same truth, on every screen

Terminal countersLIVE

Recovery today

62.8%

128.4 t recovered · ahead of the ladder

Public · concourse screens

Today's recovery, ticking in front of passengers.

Clean-capture leagueLIVE

1Night crew B96.2
2GHA crew A94.8
3Dock team C91.5

Back of house · dock screens

Crews ranked by capture quality, updated hourly.

Cabin scoreboardLIVE

EK 412 · SYD84%
EK 073 · CDG76%
FZ 981 · IST68%

Crew rooms · airline screens

Colour-tag adoption by flight, shift by shift.

All fed live from Greenshare under Dubai Airports approval.

The nudge library

Small cues, measured effects

Designed with INSEAD on the EAST framework — every nudge is Easy, Attractive, Social or Timely, and every one is measured before it scales.

Footstep decals

Floor footsteps steer passengers to the right aperture without a single sign being read.

Aperture-shaped lids

Bottle-shaped holes accept bottles; slots accept paper. The bin refuses the wrong item.

Colour-tagged cabin bags

Cabin crews start the sort at the seat row — colour tags carry the stream to the dock.

Prep-line default removal

F&B prep lines drop the single-use default; the right choice becomes the only choice.

Cluster leagues

Tenant groups compete monthly on clean capture — standings on every BOH screen.

E = Easy · A = Attractive · S = Social · T = Timely

The dashboard behind the pillar

Twelve Engage indicators

Correct-bin rate at counters

84%

Target ≥85%

Terminal operations

Cabin colour-tag adoption

71%

Target ≥70%

Airlines & GHA

BOH clean-capture league participation

78%

Target ≥75%

Ground handlers

Tenant induction completion

92%

Target ≥90%

Tenant relations

Pledges recorded

1,284

Target 1,500 by Q4

DA Loop community

Screen network uptime

99.2%

Target ≥99%

DA Loop operations

Assistant answer groundedness

98.6%

Target ≥98%

Assistant governance

Event participation

3,420

Target 3,000 / quarter

DA Loop community

F&B prep-line default adoption

64%

Target ≥60%

F&B tenants

School programmes delivered

Target 16 / year

Schools & community

Complaint-to-fix time

3.2 h

Target ≤4 h

Facilities response

Organics captured from General

640 t/mo

Target ≥600 t/mo

F&B & terminal ops

Live from Greenshare · refreshed hourly · third-party verified monthly.

The audience scorecard

How each community is doing